-
NBCUniversal
is
raising
the
price
of
Peacock
this
summer. -
Ad-supported
subscriptions
will
increase
by
$2
to
$7.99
a
month,
while
ad-free
customers
will
see
prices
rise
by
the
same
amount
to
$13.99
a
month. -
The
price
increase
goes
into
effect
for
new
customers
beginning
in
July,
ahead
of
the
Olympics,
which
will
air
on
NBC
TV
networks
and
Peacock.
Existing
customers
will
see
the
increase
on
or
after
August
17.
The
price
of
Peacock
is
flying
higher.
Subscription
prices
for
Peacock,
Comcast‘s
answer
to
the
streaming
wars,
will
increase
by
$2
this
summer.
The
price
adjustment
is
a
way
for
Comcast’s
NBCUniversal
to
capitalize
on
the
Summer
Olympics
in
Paris,
which
will
air
on
NBC’s
TV
networks
and
streaming
platform.
Peacock’s
ad-supported
option
will
increase
by
$2
to
$7.99
a
month,
and
its
ad-free
offering
will
rise
by
the
same
amount
to
$13.99
a
month.
The
annual
price
for
Peacock
with
ads
will
be
$79.99,
while
the
ad-free
version
will
cost
$139.99
a
year.
The
price
will
rise
for
new
subscribers
beginning
July
18,
while
existing
customers
will
get
hit
with
the
new
pricing
on
or
after
Aug.
17.
The
Summer
Olympics
begin
in
late
July.
Media
companies
have
looked
for
ways
to
make
streaming
profitable,
as
most
still
lose
money
on
the
venture.
Advertising
has
been
a
key
part
of
this
strategy,
as
well
as
price
increases.
This
price
increase
is
Peacock’s
second
in
the
last
year.
Effective
last
August,
ad-supported
Peacock’s
price
rose
$1
to
$5.99,
and
ad-free
went
up
$2
to
$11.99
per
month.
While
parent
company
Comcast
touted
Peacock
as
a
bright
spot
during
its
recent
earnings
call,
losses
stemming
from
the
streamer
have
weighed
on
earnings.
Losses
were
said
to
have
peaked
in
2023,
and
executives
expect
they’ll
narrow
in
upcoming
quarters.
Peacock
features
a
range
of
live
sports
content
from
the
NFL
to
Premier
League,
and
often
sees
an
uptick
in
subscribers
during
marquee
events
such
as
the
Olympics.
The
streaming
service
launched
in
2020
in
time
for
the
Summer
Olympics
in
Tokyo
—
which
was
pushed
to
2021
due
to
the
pandemic.
Peacock
now
has
34
million
subscribers.
Big
sporting
events
often
attract
more
customers.
Executives
said
last
week
Peacock’s
exclusive
NFL
Wild
Card
game
during
the
first
quarter
helped
to
add,
then
retain,
more
customers
than
expected.
The
streamer
has
also
benefited
recently
from
being
the
first
exclusive
home
to
Universal
Pictures’
Academy
Award
darling
and
box
office
hit
“Oppenheimer.”
Peacock’s
revenue
rose
54%
to
$1.1
billion
during
the
first
quarter
compared
to
the
same
period
last
year.
This
was
due
in
part
to
increased
advertising
revenue,
which
has
lagged
for
traditional
TV
networks
recently.
Executives
last
week
said
the
Summer
Olympics
is
expected
to
bring
in
record
advertising
revenue
since
more
events
will
be
featured
on
broadcast
network
NBC,
in
addition
to
being
streamed
solely
on
Peacock.
Disclosure:
Comcast
is
the
parent
company
of
NBCUniversal
and
CNBC.